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Solo In Chicago

...empowering the Second City's entrepreneurial legal community

Monday, January 23, 2006

Find your niche

A fitting piece from the Baton Rouge Business Report regarding finding a legal niche. It discusses a trend of large companies "pinpointing" their legal work with smaller, local firms rather than using the large global firms for everything. The piece goes on to discuss being "an inch wide and a mile deep," i.e. NOT a generalist.

That's my goal as we near our firm's first anniversary. Be a family & elder law expert...that's it!


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