Niche marketing

Tom Kane over at the legalmarketing blog has an interesting post on niche marketing for lawyers. Take a read. I know this general concept is one of the 3-4 big questions I've grappled with since going solo some 1.5 years ago. How wide should you throw your net? Or, how deep do you dig in a specific area or in a couple limited areas?

Another related thought, in your attorney bios, include the titles of specific classes you've attended. This will show your audience exactly the things you're up to date on. It's more useful than just knowing you graduated X law school in 1997.