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Solo In Chicago

...empowering the Second City's entrepreneurial legal community

Friday, October 13, 2006

Blogging versus Yellow Pages

Take a look at GAL's October 9, 2006 post regarding his blogging policy at his law firm:

One of the most amazing things to me when I launched my vertical blogs in a variety of niche content areas was that my total cost was $13.00 a month through TypePad for unlimited blogs. I designed my blogs a little different from most anyone else. I don’t have one blog where I talk about a variety of different things. I have blogs that are purely niche. Those blogs only talk about narrow issues within that niche. For instance, I have a domain name theft blog. It is a blog which deals exclusively with domain name theft, uniform domain name dispute resolution policy and domain name International Domain Name Arbitration. I have blogs in lots of other niche areas. But my blogs don’t bleed together. They are all independent and stand on their own. I use advanced templates within TypePad to create a standard "website" look for all of my blogs. When navigating between my niche areas, you have no idea you’re actually skipping between blogs. Because my blogs all link to each other, they increase the search engine results between them.

I do a tremendous amount of business off my blogs for $13.00 per month. Contrast the money I pay with TypePad to the money I pay for my Yellow Pages ad. I might get two or three clients a year off my Yellow Pages ad. I took a look the other day and I pay almost 100 times more for my Yellow Pages advertising and get 1/1000th the business.

That's pretty facinating stuff I think. He's far more sophisticated in his blogging theory than I am...although I think we are just about set to change-over to TypePad. The blogging versus Yellow Pages comparison is pretty staggering.


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