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Solo In Chicago

...empowering the Second City's entrepreneurial legal community

Friday, November 03, 2006

Niche marketing

Tom Kane over at the legalmarketing blog has an interesting post on niche marketing for lawyers. Take a read. I know this general concept is one of the 3-4 big questions I've grappled with since going solo some 1.5 years ago. How wide should you throw your net? Or, how deep do you dig in a specific area or in a couple limited areas?

Another related thought, in your attorney bios, include the titles of specific classes you've attended. This will show your audience exactly the things you're up to date on. It's more useful than just knowing you graduated X law school in 1997.


At 8:59 PM, Anonymous Anonymous said...

Speaking of niche marketing, why not focus on a geographical niche in addition to the niche of your practice area? Of course, most attorneys do focus on one particular geographical niche for several obvious reasons.

What most lawyers do not do, however, is adequately express that geographical niche. For an innovate take on niche marketing, please see www.barristersites.com. Examples of my idea in work are www.napervillelaw.com, www.oakbrooklaw.com, www.schaumburglaw.com, www.lislelaw.com, etc.


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