We're one of 12 million!

The Pew Internet and American Life Project put out a study here on blogging yesterday. Here's the NYTimes piece.

The report contains some interesting figures. It says that 4% of the U.S. population have blogs. The percentages of people who blog sort of track the numbers you see for general internet and technology usage in that its a bit more white and affluent than the general population.

Perhaps the bigger number to look at is that 39% of Internet users view blogs and that's a pretty big group if you're advertising or wanting to be seen generally.