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Solo In Chicago

...empowering the Second City's entrepreneurial legal community

Thursday, January 11, 2007

Are you marketing to this business segment?

Another reminded illustrated through a piece in today's Sun-Times regarding DePaul's new concentration on Hispanic marketing. Supposedly it's one of only two such college majors in the country.

I'm failing in this area and missing-out on potential clients everyday by not being more Hispanic friendly.


At 10:24 PM, Blogger RJon@HowToMakeItRain.com said...

It's a common misconception that a lawyer has to be a member of a minority group to market effectively to it.

In fact, very often being percieved as an "outsider" offers a competitive advantage because of expectations of increased confidentiality, objectivity and as politically incorrect as this may be, the sometimes-accurate expectation that non-minority attorneys get more respect from other (closed-minded) non-minority attorneys.

Similarly -but not exactly the same- there are tons of overlooked opportunities every day for would-be-rainmakers who are members of any particular minority group to capitalize on their minority-status to make it rain amongst non-minorities who recognize that who you have representing you often makes as much of a difference to the outcome of your case, as its legal merits.


Helping Lawyers In Small Firms Make ALOT More Money


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