Immigrants flock to the suburbs
Here's a piece from yesterdays' Sun-Times about immigration in the Chicago area. Is your Firm feeling the same effect? The numbers are, not suprising to me, but still fairly stagering. Naturalized citizens of voting age were more than 12% of the suburban population and more than 13% of Chicago's. I found it suprising that between the six collar counties with Cook separated between Chicago and suburban Cook, DuPage County actually has the highest naturalized citizen population at 14.4%.
I think the questions that small law firm managers need to be considering are:
- How can I reach out to these populations (marketing)?
- How much do I stand to lose by not targeting these populations?
- How much do I stand to lose by not having foreign language interpretors in my office?
- Do I (lawyer) need to be fluent in more than one language?
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