Law firm Websites

Saw this brief report from eLawmarketing about law firm Websites. What's the cutting edge of law firm Websites? Our static Website is average for sure. Despite differing levels of cool graphics or whatever it sure seems like nearly all lawyer Websites are the same...essentially they provide biographies of lawyers and some overview regarding practice areas.

What should be included with an effective law firm's Website? We're going to add our quarterly newsletters to the site and I want to start including podcasts. Also, who manages a firm's site? This is too important to be left to me (I think). Is this a person inside or outside your firm? I don't know...just curious about others' experiences.