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Solo In Chicago

...empowering the Second City's entrepreneurial legal community

Thursday, June 14, 2007

General vs. Specific

Saw his quote from a law firm leader with a mid-sized Chicago firm:

We are continually shaping our strategy so that it is more focused rather than less. For a smaller firm, it is life or death. If you are not focused, you are dead. If you are just a generalist, you are only competing on rate. You are not competing on expertise in a few areas where you can have a strong market positions.

What do you think about the statment? And aren't entirely too many small firm lawyers falling prey to this "problem"? I'm fearful that I too often have one foot in that boat...and it's slowly sinking.

2 Comments:

At 9:49 PM, Blogger sherman2332 said...

I agree Peter. As small firms, we must find a niche in order to differentiate ourselves and establish our authority in the marketplace. If you try to be all things to everyone, you'll end up being nothing special to anyone.

Michael Sherman
www.lawforprofit.com
www.alabamafamilylawblog.com

 
At 9:10 AM, Blogger David Stejkowski said...

I also agree, Peter. Find the niche and become the go-to person, or you risk becoming a commodity. For me it is the crazy, out-of-control commercial deal with all kinds of hair and wrinkles. I have been struggling with accepting this but it really is true, and at the end of the day it is what I truly enjoy.

 

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