Body Shop founder & business passion...

I read many of the obits on Body Shop founder Anita Roddick with interest...quite a fascinating entrepreneur.

Here's a blurb from the Times' piece:

A woman of fierce passions, boundless energy, unconventional idealism and sometimes diva-like temperament, Ms. Roddick was one of Britain’s most visible business executives, and not just because of the ubiquitous and instantly recognizable Body Shop franchises. Working on behalf of numerous causes — the rain forest, debt relief for developing countries, indigenous farmers in impoverished nations, whales, voting rights, anti-sexism and anti-ageism, to name a few — Ms. Roddick believed that businesses could be run ethically, with what she called “moral leadership,” and still turn a profit.

Is there passion in your law firm? How do you get it? Or do you have passion for an "end" that your law firm can contribute towards?

I struggle on this front...too often it's just the day-to-day "grind." Is there a practice area I can be more passionate about? Is there a cause outside the firm that can help create that passion within the firm? I'm looking.